LIES TO LOOK OUT FOR IN THE BEAUTY INDUSTRY
Lies to look out for in the beauty industry
is it safe to trust the law?
- Do you trust the labels? Sometimes brands use words like hypoallergenic, natural or dermatologist-tested without there being any proof to their claims. What matter about this is that there are many studies that can be done and not all of them cover the same issues. Investigate the brands you like and look for tests they have done or proof they have provided.
- Read the ingredients and know what they represent. Sadly, some brands have been known to use ingredients that do the opposite of what they claim. The reason for this could be seen in two ways, the brands either want to save money and choose cheap ingredients, or they want to make the consumer think they need more than what is actually necessary.
know what you need
As long as you stay curious and knowledgeable about how your skin works and what it needs, you should be safe from any lie the industry tries to sell you. Find the brands you trust and stick with them. At Sepai we know this can be hard so we try to make the world a better place by being as transparent as possible!
If you ever have a question about anything skincare-related don’t doubt about sending us an email to email@example.com, dm-ing us on our social media or leaving a comment down here!